Moa Pale Ale

[Patrick]

Hi  there

My company has purchased a bunch of different Moa beers with the idea of giving mixed boxes away to valued customers and staff.

I am no stranger to bottle conditioned beer (as I have brewed a fair bit and don't own a kegging setup yet) but the amount of sludge in the bottom of the pale ale has me concerned.

It is not a nicely packed sediment like I would expect - more of a loose fluffy substance that is not stuck to the bottom but floating free in the beer. The also-bottle-conditioned belgian tripel and wheat beer look great, with just a tight ring of sediment on the bottom of the bottle as I would expect.

The marketing guy that organised this purchase has spoken to the sales guy at Moa and been assured it is fine - and that the pale ale always looks like that because it has more proteins in it.

I had difficulty photographing it but will attach my efforts - sorry about the crap pics. (cellphone camera)

What do you think? Is this normal? I have put one in the fridge to chill and will try it in an hour or so.

Cheers
Patrick

[Richard Jack]

I'll send you a sample of my feijoa stuff if you want, who knows, maybe you'll 'dislike' it just as much :)

[Reviled]

Richard - Why did you remove your comment about NZ vodka being distilled from Fonterra's whey???

 

Surely this is something we should all be educated on ;o)

[Richard Jack]

Can't find a reputable source relating specifically to 42b - Wouldn't want to slander them excessively unless I'm dead certain. Much of the neutral spirits in NZ are distilled dairy biproducts (whey) though, from these guys http://www.fonterra.com/wps/wcm/connect/fonterracom/fonterra.com/ho... .

[Stu McKinlay]

The resulting liquid, known as beer, is then fractionally distilled under carefully controlled conditions through stripping and rectifying columns to remove other impurities.

 

Brilliant! But I thought it was "Bilk" ???

[Richard Jack]

And the distillate is Milka.

[Reviled]

LOL, beer eh?? *vom* fu*k would hate to think how horrendous it would taste!! Some beer :oP

[Greig McGill]

No worries JR. We have a press officer, and all those things go through the committee. And no, I promise you the Green Man thing wasn't deliberate on Green Man's part. In fact, they were a little nervous due to legal issues. ;) I'm glad it worked out for them though.

 

The best publicity is positive word of mouth based on sustained quality. Everything else is just flash, and doesn't last. (Yeah right). ;)

[Stu McKinlay]

I thought the best publicity was to turn up to another brewer's birthday party, in bright clothing, and convert the masses to your (much better) beers.

 

Hmmm... time for a publicity strategy rethink. Might be best to use Neil Miller's Meeting Room 1.