I thought that a discussion of the latest big brewery schemes to marginalise Craft Beer could be amusing. Aside from a few beacons the mainstream media are useless at something that many people find interesting. Why? Obviously there is the kiwi weekness of only acknowledging something when its recognised overseas, but there is a deeper, more sinister reason. Big bad beer controls the media, using it big bad beer money. The Herald's beer writer is a DB employee, and both Dish and Cuisine Magazines have had big brewers swimming through their bowels at some time.
The July 2010 issue issue of Dish is an example of this, a magazine that previously carried stories about Epic or Mata has now metamorphosed into a beer wench for the worst of the "premium craft beer", Montieths.
You can tell when has happens, only one brand of beer exists in the magazines universe, you might find a positive review or beer/food match, and of course many advertisements for the one monied brand, no reviews of any competition.
I thought that this discussion could become a collection of biased and shoddy media, maybe they just need to know we are onto them..
Oh and also if my chopper crashes unexplicably, it's not pilot error.