DB Export 33

[nzbrewer]

I find that this press release for Export 33 raises more questions than it answers
http://www.realbeer.co.nz/alefiles/local_news/article_2008_11_18_29...

"Called Export 33, the latest brew is brewed 33% longer (hence the name) than standard beer to remove unwanted sugars and reduce the beer’s level of carbohydrates - without compromising taste."

Which part of the brewing process took 33% longer?
- in the brewery? mash tun? kettle?
- in fermentation?
- in conditioning?

What are the unwanted sugars?

So not compromising the flavour means it tastes the same as regular Export?


Export 33 brand manager Dave Shoemack says the beer was developed to meet growing consumer demand - especially among New Zealand males who are increasingly conscious of the way they look and feel.

NZ males are you conscious about the way you look and feel?

if so does this effect your beer purchasing decisions?

if you don't look or feel good will that mean you will buy Export 33?

“New Zealand men love their beer – but increasingly aren’t so fond of beer bellies,” Shoemack says.

Don't beer belly's come from lack of exercise and poor diet? I'm sure there is an article out there

“The feedback from beer drinkers is that they are thinking more about what they put in their bodies but they still want great tasting beer. Export 33 is full strength, full flavour and low carb so guys can enjoy beer that is less filling without a taste trade-off – it’s a beer for modern lifestyles.


Full strength? how is this defined? Alcohol? 4.6%?
Full flavour? again definition please, as I have tasted Export 33.
Less filling? again looking for what this means. Does it mean that is fits into a small space?
Modern lifestyle? is that sedentary?

“Low carb beer has taken over America and is the fastest growing beer category in Australia. Guys don’t want to worry about how a beer might affect the way they look, so we’ve done all the work for them,” says Shoemack.

The fastest growing beer category in America is craft beer?


Brewers the world over are embracing the ‘healthy beer’ philosophy – half the volume of beer sold in the US is low carb or low alcohol.

Is 'healthy beer' philosophy another term for keeping the shareholders happy?

Help. I'd love to get some of these questions answered.

P.S. why is it in a green bottle? Export is in a brown bottle right?

[Barry]

Damn that's a loaded question. Which do you think is better? That's all that matters.

[ryan]

Yeah if you like a easy to drink beer, Steiny Pure but more complicated definetly Epic

[Barry]

I find Steiny Pure not very easy to drink at all. I'd prefer a low gravity softly conditioned well balanced session ale myself. Each to their own eh.

[ryan]

low gravity are words that remind me of 33 lol

[Reviled]

Not that low :oP haha

[ryan]

i have a pocket voucher here for buy a 12 pack of 33 get one free if anyone wants?

[Reviled]

Can you burn it for me? :o)

[ryan]

A Monteiths Pilsner maybe, dont know what the difference is between that and the lager as they say both natural and no additives

[Barry]

I'd venture that one is a Pilsner (hop focussed) and one is a lager (malt focussed)?

[ryan]

true but doesnt score many points on review, the ole mon black scores well

[James P]

If I wanted a low carb beer, i'd brew it myself before I bought an Export 33.

I have tried Pure Blonde some time ago, which is a low carb, and I didn't think was too bad. Can't drink them after my own brew though...

[Sam Possenniskie (TGM)]

Obviously the DB marketing guru's were under the gun after the release of Steinlager Pure and Speights Summit Lager.

I'm turning 33 next year, maybe they are targeting me?

I'm sure we will all have the unfortunate experience over the summer of seeing people walking out of the supermarket with boxes of this stuff, taking it along to BBQs and introducing their mates to this "new beer".