Just wondering what the advantage of buying 500ml bottles of craft beers are, when 330ml versions are available? When you do the math, it is usually better to buy the 330ml bottles as the price per litre is lower. This always puzzled me as Emerson's 500ml'ers were more expensive than say Epic or Crouchers 330ml'ers by volume; however, I was comparing apples with oranges here as these are obviously different brands, and made no difference to me because sometimes I would just feel like a Emerson's, so the added price was not a barrier.
Now, conveniently, Epic comes in the larger 500ml size, so a direct comparison can be made. Excuse my nerdiness, but the local New World has 500ml Epics for $6.50 ($13/litre), while a six pack of Epic 330ml is $18 (a shade over $9/litre). This is a big difference, and I can hear you saying that you have to buy 6x 330ml to make the saving. True, however, my local beer shop sells 330ml Epics for $3.50ea (same as Crouchers), which, unless my powers of arithmetic have failed me, comes out to $10.60/litre, and still a significant saving.
So, apart from looking cool having these oversized bottles of beer in your grocery trolley, where is the advantage? Is it more expensive to use larger bottles, or is there a marketing strategy at play here? Possibly, craft beer buyers only buy one or two bottles at a time, so they will prefer a 500ml bottle, as it will give them slightly more of the good stuff, and they will not notice the price difference?
Anyway, something I will ponder over further over a few bottles tonight! I'd be interested in hearing the reason for this discrepancy.
Also, was gutted to hear that 1.125ml Bookbinders are going to be no longer. Moving to pasteurised, 500ml bottles (I am dreading the subsequent calculations to see how much more I am going to have to pay for this!!). :(