Finally the reason why its "PURE"

[nzbrewer]

The "pure" part also refers to Steinlager being produced using 10% less
energy in the brewing process, harvesting rainwater for non-brewing
purposes, and recycling, reusing, or value-adding more than 99% of solid
waste generated.

From pristine New Zealand comes Steinlager Pure, the new, "fiercely preservative and additive free" beer.

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[Greig McGill]

I'd quite like to see "Steinlager Interesting". Now brewed with lots of crazy adjuncts, with extreme disregard for the environment, and with flavour as the number one priority. No (traditional lame) marketing, just flavour. I'd drink (and promote) that! :)