Steinlager EDGE?? Mid Strength

[nzbrewer]

http://twitpic.com/65tfa

[denimglen]

FUCKING LOL.

I get the low alc/carb beers, and the 'full strength' buzz, but mid-strength? 'Oh I want to get a little drunk, but not too drunk, and don't want to be sober....hmm mid-strength!'

[Barry]

There's a real trend toward snow themed beverages at the moment, isn't there?
Summit. Now "Edge". Wondering if the marketing manager for LN is a snow bunny.

[jt]

Nah, they just have a gap to fill .. or a hole to plug ... or some market share to (re)gain .. or a brand crisis .. or a marketing manager with a tough budget to meet .. or limited imagination ..

[David Wood]

Blended Pure + Light = Edge