DB Export 33

[nzbrewer]

I find that this press release for Export 33 raises more questions than it answers
http://www.realbeer.co.nz/alefiles/local_news/article_2008_11_18_29...

"Called Export 33, the latest brew is brewed 33% longer (hence the name) than standard beer to remove unwanted sugars and reduce the beer’s level of carbohydrates - without compromising taste."

Which part of the brewing process took 33% longer?
- in the brewery? mash tun? kettle?
- in fermentation?
- in conditioning?

What are the unwanted sugars?

So not compromising the flavour means it tastes the same as regular Export?


Export 33 brand manager Dave Shoemack says the beer was developed to meet growing consumer demand - especially among New Zealand males who are increasingly conscious of the way they look and feel.

NZ males are you conscious about the way you look and feel?

if so does this effect your beer purchasing decisions?

if you don't look or feel good will that mean you will buy Export 33?

“New Zealand men love their beer – but increasingly aren’t so fond of beer bellies,” Shoemack says.

Don't beer belly's come from lack of exercise and poor diet? I'm sure there is an article out there

“The feedback from beer drinkers is that they are thinking more about what they put in their bodies but they still want great tasting beer. Export 33 is full strength, full flavour and low carb so guys can enjoy beer that is less filling without a taste trade-off – it’s a beer for modern lifestyles.


Full strength? how is this defined? Alcohol? 4.6%?
Full flavour? again definition please, as I have tasted Export 33.
Less filling? again looking for what this means. Does it mean that is fits into a small space?
Modern lifestyle? is that sedentary?

“Low carb beer has taken over America and is the fastest growing beer category in Australia. Guys don’t want to worry about how a beer might affect the way they look, so we’ve done all the work for them,” says Shoemack.

The fastest growing beer category in America is craft beer?


Brewers the world over are embracing the ‘healthy beer’ philosophy – half the volume of beer sold in the US is low carb or low alcohol.

Is 'healthy beer' philosophy another term for keeping the shareholders happy?

Help. I'd love to get some of these questions answered.

P.S. why is it in a green bottle? Export is in a brown bottle right?

[Kempicus]

I've just added my rating of this beer to ratebeer....gave it 2/5 for appearance because it was in a branded glass ;0) hopefully it goes the way of the mash beer!

[nzbrewer]

maybe we should do a poll on when this beer is likely to be pulled from the market? I do think it might last a little longer than the MASH beers

[Barry]

Surely it's not _quite_ as polarising as the MASH beers. Nor as disgusting. Close but not quite. I'm not game to hazard a guess though. Who knows with the NZ beer public, look at the rise and rise of Tui.

[nzbrewer]

but Tui has those sexy Brazilian brewers

MASH had a fish with a dogs head or something

[studio1]

Tui is an India Pale Ale - Yeah Right!

[Sam Possenniskie (TGM)]

They'll probably think it is big hit when all us go and buy one just to see if it is really as bad as has been said