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Moa Brewing - Breakfast Beer - Marketing to alcoholics??

 

Good ole Stuff have posted this article on the new Moa Breakfast beer http://www.stuff.co.nz/national/4993804/Addicts-the-market-for-new-...

 

I have tried this beer and would consider drinking it at a celebration type breakfast. If others were having champagne, then I would prefer to have this!

 

Does that then make me an alcoholic??

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No doubt this has something to do with the 42 below guy. Already boosting Moa's publicity, whether it be good or bad, publicity can be great for business!!

Gotta love the picture they posted. Some dodgy looking guy drinking a bottle conditioned beer from the bottle!

 

Yeh, I see on the Moa site they have quoted the addiction guy "

AWARDS

  • “Breathtakingly bold” – National Addiction Centre director (in reference to the marketing, but he did also go on to say it is “normalising pathological behaviour”)

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