Dirty Rumours Department

[Greig McGill]

I've heard a scary rumour. It's so unlikely I find it almost impossible to believe, but the source was fairly reputable, so any info would be good.

Are Emerson's being sold? Possibly to a large international brewery?

Please say it ain't so!

[MrC]

Oh well, it was good while it lasted. Maybe Bookbinder will take over from Coopers Pale Ale as Aussie's best beer.

[Reviled]

Stink... :o(

[JoKing]

I think it's quite positive - I'd love it if I could get Emerson beer in New Plymouth.

I doubt that the life spark of the beer will be lost - we might even be lucky enough that increased production quantities will bring the product cost down for the consumers. I'd prefer it if there was an Emerson bar open up next door to the Speights Ale house down here... it may even shut the shithole down!

Chin up fellas - you could look at it as a bad thing - but lets look at all the potential positives!!!!!

You only need to be negative in the future if QC goes downhill - it hasn't yet, so lets hope it never does!

[Mike Neilson]

At the end of the day the guys that win here are the us and the shareholders im sure they got a big fat pay cheque they deserve for bringing us great beer and letting us drink it. If the new owners keep producing the same quality of beer they have purchased than we still win!!

[Reviled]

Its just sad to think that now we quite possibly get to sit and watch as a favoured product erodes due to cost control :o(

[Nolen Smith]

F*ck!... that's the only word that comes to mind when I think about it. I understand the views on the positives, but I simply can't see how it will stay the same. Large corporates always change things... always.

[Ally Mcg]

Yeah, can't help think that things are going to get worse than get better. Sure, it might be increased distribution but I suspect the big corporate (whoever they are) will be more interested in things like profit margins rather than product quality and to make things palatable for the masses it'll mean some recipe changes to reduce the price and consequently change the taste.

Hopefully I'm wrong - I'd certainly like to be proved so

[Stu McKinlay]

Heh heh!!!

HOOK
LINE
SINKER

I've not heard anything.

You guys were fun to play with though!
Well done Dale.
Happy April Fools Day.

Cheers
Stu

[Reviled]

ROFL, what makes this even funnier is I mentioned this to the guy who sits next to me (who I got hooked on Emersons Pilsner) and he was practically having a little cry all morning :o) bahah

[Stu McKinlay]

That has happened to me so many times! Once they deleted my whole profile too, which took me about a week of full time work to get everything back to working order.

[denimglen]

Ha! I said it may be a AF joke :-P