You may be encouraged to learn that New Zealand's highly active networks of label and bottle collectors have been well aware of the Radler style for many years. Attached are some scanned images of Radler labels which were supplied by a label collector...
"MONTEITH'S LEMON AND LIME FLAVOURED RADLER® is a refreshing fruity lager, based on the style brewed in Bavaria in the 1920's. In search of an invigorating brew, locals developed an easy drinking lager bier with a citrus twist - flavoured with lemon and lime. Monteith's Radler® faithfully recreates the experience, brewed to full strength with distinctive hoppy notes, a hint of natural lemon juice and a zesty citrus finish."
Thanks Pilgrim. Yes, I used another quote from their website on my first column on the subject...
"Even Monteith's own website acknowledges Radler's stylistic heritage: `The style originates from Bavaria and was first created in the early 1920s by the owner of an Austrian gasthaus, Franz Xaver Kugler. In search of an invigorating brew, he developed an easy-drinking lager bier with a citrus twist flavoured with lemon and lime. The perfect treat for the many cyclists (`radler' in German) and mountain hikers who visited his alpine guesthouse."
I was on Aussie radio with him last night on 4BC talking briefly about the Radler issue - no online archive I'm afraid but it was a nice laid back chat with our beer loving Aussie cousins.
You may have heard I'm making a short student documentary about the Radler case. I was wondering if anyone could give me the contact details for the media/legal people for DB so that I can try and get hold of them without spending hours on the phone/sending 50 emails.
D Jauslin, if you are studying journalism, then you need to do the leg work.... the contact details for the media / legal people should be on the DB website, or you can read some of this thread to get the information.