Want to place an ad email luke@realbeer.co.nz
$50+GST / month
Here are a few things about Wyeast, RealBeer.co.nz and the company previously called Nicholford Brewing Company
Wyeast - some background
- Available in New Zealand since 1997
- First imported by Luke Nicholas for brewing at Cock & Bull brewpub, then supplied to other brewers and homebrewers along with malt and hops, out the back door of the brewery.
- Orders of FRESH yeast every 2 months
- Direct from lab, most cases brewers receive yeast within 7 to 10 days of manufacture
- Fresh smack packs activate in hours not days
- Live yeast lose viability as they get older
- Shipments via Fedex with gel packs to keep cold
- Refrigerated on arrival in NZ
- Shipped overnight to brewer
- Large shipments locally include gel packs
- RealBeer.co.nz has held the price of smack packs the same since 2000.
- Constant price - $24.95 - XL, $16.95 - 50ml
- RealBeer.co.nz manages the exchange rate risk (taking the good with the bad)
RealBeer.co.nz - some background
- 1996 first website on beer & brewing in NZ - The New Zealand Brewers Network
- 1998 print newsletter start called Sparging
- 1999 merged with RealBeer.com
- 2000 launch of RealBeer.co.nz
- 2001 launch of online beer sales (like The Beer Store is today)
- 2007 launch of RealBeer.co.nz Forum (in current format)
- owned, funded and maintained by Luke Nicholas
- long term advertiser Cryer Malt
- advertising available $50+GST per month (helps cover hosting costs)
Nicholford Brewing Company - some background
- 1998 started as a homebrew supply company, selling malt, hops & wyeast (like Liberty Brewing is today)
- 2002 changed name of Nicholford Brewing to RealBeer.co.nz to reflect change in business (then included online beer sales)
- 2005 end to online beer sales
- 2006? sold the malt and hops part of the business to Brewers Coop
- Present, continues to supply Wyeast to a growing base of homebrewers throughout New Zealand.
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