Home Brew Store - Expressions of Interest

[Dene McDonald]

Expressions of interest are invited for the purchase of Brewphoria Ltd. Established in Dunedin during January 2015, Brewphoria has both a physical and online presence in the home brew market with a focus on the Otago/Southland region. The physical store is currently open Wednesday-Sunday for a total of 18 hours per week and is the only dedicated home brew store open on Sundays.

It has become obvious to the current owners that the business needs more time invested to take the business to the next level. While the shop has been successful in meeting its goals the owners do not have available time to expand to its full potential. As it stands now Brewphoria is debt free and paying for all it's outgoings as well as restocking. Progression has been made with adding additional items into stock including expansion into spirits.

There are plenty of options for expanding the business including expanding product range to include more equipment, a liquor licence to sell craft beers, expansion of the spirit and wine range, increasing opening hours, in house classes for home brewers, and developing a detailed marketing campaign to grow the customer base.

The current owners are keen to see the business continue to operate and will offer the complete business as an extremely attractive package to anyone who wishes to continue operating the business as is or merging into their existing business (although all offers will be considered). All the hard work has been done to establish business contacts and legal aspects of the business meaning this is a great opportunity to leverage on the hard work that has been done.

On offer is:
• Equipment (shelving, fridges, cash register, containers, display equipment etc…)
• Stock (over 250 product lines)
• Existing contracts with suppliers including credit facilities
• Existing flexible lease arrangement with an out clause
• Existing logo with all rights
• Online store, , domain (www.brewphoria.co.nz), hosting and email system
• Registered Trademark of Brewphoria
• Brewphoria Facebook page and existing clients
• Online client email database
• Business registration and legal aspects

For more information contact [e-mail]