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So what is it with the big brewers going for this "Natural Ingredients" angle?

love this "new liquid innovation" and "our first lager brewed with only natural ingredients" so what were the unnatural ingredients used in the others ones?

Views: 201

Comment by Richee on June 26, 2008 at 10:14pm
Yes previous Speight's innovations were generally non liquid, mainly hot air.
Comment by Dan on June 27, 2008 at 12:15am
In some ways they seem to be jeopardizing their flagship brew (gold ) by pronouncing their first lager brewed with only natural ingredients, oh but then gold medal is supposed to be an ale though isnt it! tsk tsk !
I would be a bit worried about buying the rest of their range with a statement like that, what un-natural ingredients do they put in the rest of the range? and why?
Then do the majority of people really care if its made with natural ingredients or not? probably not! maybe its a way to attract attention to supporters of the green party or something. jj
Comment by Pru on July 2, 2008 at 3:49pm
Is "Summit" the new word for wees?!
Comment by Kempicus on July 2, 2008 at 3:58pm
hahahaha awesome call!

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