Stumbled across
http://www.soba.org.nz/node/160 the other day, and had a good discussion with Luke at last nights Epic tasting.
Figured it was time to get my geek on, with a few IMO replies -
Fundamentally, how do we want the SOBA website to function?
... a forum website?
- In my opinion, I don't think that's terribly wise. I think there's definite value in having an announcement mailing list, but it seems to me that critical mass has been generated in some fashion for realbeernz.ning.com and it would probably be healthy for the NZ beer scene to encourage a centralized place. I'll be the first to admit that I have issues with Ning from time to time, but it mostly works ok. I think if forums were desired, I'd forward people over here.
... an application centric site (ie. rating application)?
- Given that critical mass has been generated around ratebeer.com, I don't think that's necessarily wise. Oh if only those guys wised up to providing RSS feeds...
... an information centric website?
- This is where I think SOBA's charter fits in best - advocating about the variety and depth of New Zealand and international beers, and where you can purchase them. Beer styles, how to get into homebrewing, etc etc. SOBA web banners and buttons that can be added to members blogs.
... a diary/events/blog type website?
- I think this is doable too, but I'd probably just leverage some of the RSS feeds generated from Ning (haven't actually looked too closely at the events feeds to see how useful they are).
... an online store?
- Definitely. I think there's value in tshirts, engraved glasses, beer mats, whatever. A good enough design will always get people interested, and a nice way for SOBA to make some extra cash to continue on good work like the newsletter.
... a social networking site?
- Meh - realbeernz.ning.com has done this already.
... a brewing news syndication site?
- Yep, with comments above.
... a nz beer portal?
- I think some general information about SOBA, why it's important, and stuff about how to join, what discounts you can get, etc seems about right IMO - the moment you start getting into forums or otherwise, the harder it is to maintain and the more you fragment the community. I guess the question here is whether you are catering to a different audience or not.
What type of website will make our members (and new members) visit our site daily (or even multiple times a day)?
- Is visiting the site daily important? or getting them involved in general discussion and advocacy?
What are the most important web services to integrate with?
- Flickr, Facebook, Twitter seem like a good list. Would be good to create a few social tags and use the various APIs to syndicate them.
Are we to use the site to obtain revenue (advertising, subscription, online store)?
- I'd be ok with that, and seems reasonable for a non-profit org. More money, means more advocacy (and being able to fight trademarks effectively..). I'd include a donations button too.
Hopefully this will spark some discussion :)