Official Beer Taster

[Barbara Joppa]

In today's Herald there was a large ad for a brewery called Boundary Road. They are looking for beer tasting consultants - 999 people to try 3 lager recipes which they will deliver to your home. One lucky person will be chosen to be the Chairman of Tasters and receive a home brewing kit (this is the fancy one discussed in full on this site a couple months back - the bench top $6K one).

 

I have entered (what the hell - I like beer). Applications are being taken at TheChosenOne.co.nz

Does anyone have further info on this beyond what is in the paper?

 

[Haish]

A. Sulphur, watery, grainy astringency

B. Bitter, hop flavour, least offensive

C. Bitter, estery, lingering flavour

 

I chose B. Fingers crossed for the Williamswarn

[Rick Vine]

Have to agree with the haish

A had unpleasant nose

B more hopppish

C ordinary

 

All were generally poor quality, entered the results but said I wouldn't buy any of them.

 And the website is telling porkies saying they've been 25 years in preparation! Maybe beer A has been LOL

[Martin Craig]

Here's a suggestion - Independent is actively asking us to rate its beer. And where better to rate beer than ratebeer.com?

 

I haven't tasted mine yet, but when I do, I will post results on ratebeer (and of course on the ever-excellent nzbeerblog.com!)

 

I suggest that all 999 tasters should post on ratebeer.com too.

 

Cheers

 

Martin

[JoKing]

Good call.

[Ralph]

So tell me, are they just selecting people around the Auckland region to taste this? Not that I know where you guys are all from, but I have not seen that they have sent any of this stuff south?

[Dougal]

I'm in Chch. 

After I'd voted their email said that they were ready to flood bottle stores with the "winning" beer from 1st August. Obviously distribution isn't a problem.

[Dale]

I've just got an email today from them saying I'll get some and that's in Nelson.

[Barbara Joppa]

Dang! I still have not heard from them. I guess women are not the target market? It couldn't possibly be that they select tasters based on the number of correct responses to their quiz (I know I got all of them right and I am sure all of you did as well).... WTF?

[Dougal]

I'm sure that's part of the whole viral marketing thing- the more people who go to the site and read the hype the better. Only a small percentage would get sent tasting packs. Speaking from experience you didn't miss much. I felt at the the time like I was taking one for the team.

Wouldn't mind a WilliamsWarn though... 

[Rhyno]

Yeah I wasn't expecting anything great when I signed up, when you consider their other beers are Ranfurly and New Zealand draught it was never going to be a big player in the craft beer market.

It's just that WilliamsWarn is sooo damn shiny

[Reviled]

What are you on about Rhyno? Ranfurly is like, the best NZ beer - EVER :oP haha

[Rhyno]

lmao, yeah ranks right up there in the taste department with Rheineck!